We are in a time where conscious consumers- Gen Z and millennials are driving the force of change towards Clean Beauty. From new innovations and technologies to green ingredients, major brands worldwide are on board to support the cause.

The Beauty and Skincare Industry is revolving around sustainable, organic, vegan and natural products. “Clean Beauty”; a concept still open to interpretation, once a niche trend followed by just a few brands, has now taken the entire industry by storm.

However, terms like “chemical-free” is not apt to use, brands are making sure to avoid a few groups of ingredients like Sodium Lauryl Sulphate (SLS), Phthalates (DBP, DEHP, DEP, BPA), emulsifiers found in synthetic fragrances, nail polish and hairspray and Parabens which have been linked to diseases and reproductive problems.

Packaging made from recycled and upscaled material is a philosophy brands are adopting in order to shift towards a more natural take towards a greener environment.

At  Boddess, we love the idea of clean beauty and have on-board brands like Organic Riot, Raw Nature, Innisfree, Khadi Essentials for all you Boddesses to explore cleaner alternatives. 

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